Websites for heating and cooling companies
Your busy season changes. Your website should too.
Heating calls in January and AC calls in July need different front pages. We build sites that keep up.
Get my fixed priceSee every priceTry it: a site that follows the season
In the cold months, heat comes first.
Demo with a made-up business. Your own site could switch by date, on its own.
- Furnace repair
- Boiler service
- Carbon monoxide checks
What your site needs to do
Emergency calls first
A no-heat call won't wait. Your number stays at the top of every screen.
Pages for real searches
Furnace repair, AC install and mini splits each get their own page, so people find exactly what they looked up.
Slow-season work
Promote tune-ups and maintenance plans when calls drop off.
What do people type when the furnace quits or the AC dies?
Most heating and cooling searches come from someone who is uncomfortable right now. They type things like "furnace not heating," "AC blowing warm air," "furnace repair near me" and "emergency HVAC." Calmer searches come later in the year: "furnace replacement cost," "heat pump or furnace" and "mini split installation."
Behind those searches sit the same few questions. Can you come today? Do you charge to look at it? Do you work on my brand? Do you serve my town? What will a new system cost, and can I finance it?
Which pages should an HVAC site have?
- Home: your number, your towns and a plain line about how fast you respond.
- One page per job: furnace repair, AC repair, system replacement, tune-ups and maintenance plans, plus heat pumps or mini splits if you install them.
- Service area: the towns you really drive to, written as sentences a person would read.
- About and credentials: your license, insurance and the brands you work on.
- Request service: a short form that asks for the problem, the town and a phone number.
What does Michigan expect for licensing?
Michigan licenses mechanical contractors under the Skilled Trades Regulation Act, which the state's Bureau of Construction Codes (part of LARA) administers. The Act requires a mechanical contractor's license, classified by the type of work, for installing, altering or servicing the regulated systems, along with the right permit. Show your license number where customers can find it. We have not confirmed whether a license number must appear in advertising for this license, so confirm that with LARA or your attorney.
What mistakes do HVAC sites make?
- The same front page in January and July. A no-heat call and a tune-up reminder need different headlines.
- A phone number that is text, not a tap-to-call link, on a phone.
- One "Services" page that lists everything and ranks for nothing.
- "Call for pricing" with no hint of what drives the price. A paragraph on what changes a replacement quote builds trust.
- Old coupons and expired specials still on the home page.
- Financing buried three clicks deep.
A 5-page site is $2,500, and adding a service page later is $295. See every price, or look at how the same ideas work for a plumbing company. Questions go to our quote form or hello@whitepineweb.com.
Common questions
Can it show my financing options?
Yes. We can explain your financing plainly and link to your lender's application.
Can customers book a tune-up online?
Yes. We can add a simple request form, or connect the scheduling tool you already use, if it supports that.
Can you list the brands I service?
Yes, as long as what we say is accurate. You confirm any dealer or partner status.
A 5-page heating and cooling website is $2,500.
You'll see the full price before we start, and you'll own the site when it's paid for.
Get my fixed price